David Bosworth, Principal
With a proven track record across a spectrum of communications disciplines, David provides a balanced and knowledgeable perspective in helping clients define their objectives and achieve effective, positive and measurable strategic communications results.
David has unrivaled content development, marketing and media relations expertise, gained from more than 25 years of newspaper and magazine writing and editing, PR agency consulting and client-side corporate communications experience.
He has been editor-in-chief of Strategy magazine, Canada's top marketing trade publication, as well as Canadian Direct Marketing News and PrintAction. As a member of the corporate PR team at HP Canada, he led PR activity for HP's Personal Systems Group, developing strategic communications plans for HP Canada's channel marketing team and recognizing and seizing profile-building opportunities for the Canadian Leadership Team. David has also worked with some of the top public relations consulting firms in Canada, including NATIONAL Public Relations, DDB Canada and others.
Since launching BullsEye Communications Inc. in 2004, David has worked directly or through a network of communications professionals with clients in such diverse business sectors as marketing and advertising; cannabis, beer and alcohol; mining and resource development; financial, legal and business services; consumer and enterprise technology; government and non-profit; and retail and consumer packaged goods. Thought-leadership focused writing, digital content development and marketing, and North American and global media relations are among the key services he has provided these clients.
Client accolades:
"David is a wizard at deconstructing complex business challenges" - Justin Young, Idea Workshop
"I am thoroughly impressed with David’s smart insights" - Richard Dittmar, Trialto Wine Group
"David possesses strong insight into what guides and influences the decisions of media in Canada" - Lars Hansen, C2E Consulting
With a proven track record across a spectrum of communications disciplines, David provides a balanced and knowledgeable perspective in helping clients define their objectives and achieve effective, positive and measurable strategic communications results.
David has unrivaled content development, marketing and media relations expertise, gained from more than 25 years of newspaper and magazine writing and editing, PR agency consulting and client-side corporate communications experience.
He has been editor-in-chief of Strategy magazine, Canada's top marketing trade publication, as well as Canadian Direct Marketing News and PrintAction. As a member of the corporate PR team at HP Canada, he led PR activity for HP's Personal Systems Group, developing strategic communications plans for HP Canada's channel marketing team and recognizing and seizing profile-building opportunities for the Canadian Leadership Team. David has also worked with some of the top public relations consulting firms in Canada, including NATIONAL Public Relations, DDB Canada and others.
Since launching BullsEye Communications Inc. in 2004, David has worked directly or through a network of communications professionals with clients in such diverse business sectors as marketing and advertising; cannabis, beer and alcohol; mining and resource development; financial, legal and business services; consumer and enterprise technology; government and non-profit; and retail and consumer packaged goods. Thought-leadership focused writing, digital content development and marketing, and North American and global media relations are among the key services he has provided these clients.
Client accolades:
"David is a wizard at deconstructing complex business challenges" - Justin Young, Idea Workshop
"I am thoroughly impressed with David’s smart insights" - Richard Dittmar, Trialto Wine Group
"David possesses strong insight into what guides and influences the decisions of media in Canada" - Lars Hansen, C2E Consulting